Smart Ideas: Media Revisited

Instagram Marketing

Instagram or as what others called as IG has a 52x greater engagement when compared to Facebook and is 127x more than Twitter. What this basically mean is that, there’s a huge opportunity for businesses in marketing and promoting wide range of services and products using this platform. Your IG page is a way that can help you make nice first impressions among potential prospects. The best way that you can do to make a lasting impression is simply by taking awesome videos and photos.

Following are tips that can help you to make this real.

Tip number 1. Lighting – no matter how much editing or filtering tool you have, if you have a poorly lit photo, you can’t do anything to save it. It is ideal if you are going to make use of natural light whenever possible. Obviously, this is except in cases where you have access to the best lighting setup. Now in the event that you insist to take photos from the outside, then it will be preferable to do it in the afternoon and early morning.

Tip number 2. Use your eyes – before taking out your phone and snapping photos, you might want to take a moment to look what is going on around you. It is encouraged that you use your eyes to envision the photo in your head. You should not just bring out your smart phone and take snaps.

As the photographer, you must look at the background of the photo, is someone going to obstruct the subject, is there something happening nearby that may require you to take photos in a different location and so forth. Before taking the photos, a tip from the pro is to spend time observing your subject, lighting, surroundings.

Tip number 3. Use technology properly – Instagram is providing wide varieties of editing tools and filters. There are third party apps as well which can help in improving the ability of your smart phone’s camera. When you want to take wonderful photos, there’s nothing wrong in using apps and tools. Majority of the smart phones have some sort of photo adjusting features and it’s built-in to the camera.

Tip number 4. Move around the subject – believe it or not, the lens of your phone’s camera is soaking up light in different ways compared to conventional cameras. As you look through your subject from your phone as you move in full circle, you will see how light sources are shifting in direction. Then eventually, you are going to observe awesome opportunities that haven’t been available before when taking photos using your smart phone device.

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