The Benefits of Backlinks
High quality backlinks allow a website to become part of the top websites in search results. High quality backlinks are good for SEO purposes, but it is also beneficial for several other reasons.
Link building outside of SEO has additional bnefits.
If you get links on popular websites, it is not only great for your SEO efforts but it also builds your brand authority. In the consumer’s mind, this is an indication that they should take interest in your brand. Your association with a popular website will be the attracting force for consumers to be interested in your brand. You will then be presented as an information source within the industry, and can result in websites linking to your content.
Website traffic does not always come from search results. When users read content and click a link within the content then that constitutes traffic to the website. A website with a lot of traffic which is linked to your site will bring many targeted customers to your website. If you have a single link in a popular website, then you will not run out of referral traffic for years. What is great about referral traffic is that it is highly targeted.
The internet is the source of data which continues to grow and be accessed. You should get high-quality links from reputable directories and other resource websites so that traffic will be driven to your website for years to come. If you obtain a link on a directory of manufacturers of the product that you are selling, then if someone searches for that particular product and sees your link and clicks it then he is driven to your website and it converts into sales. Linking on directories and resource websites will continue to drive traffic to your site for many long years,
If good content is read by an individual and sees a backlink pointing to the source, then he will likely click on the link to learn more about the source of the content they have just read. A measurable action will be done by the person who is brought to your websites like signing up for email newsletter to get more great content or some other action. They can follow your social media profiles, read your blog, or subscribe to your feed. It was just a single link that brought the company and the consumer together.
if you create content and someone reads it, then he can easily identify the visible links within the content. Your brand will be associated by readers of good content that your brand is linked to, to particular topics that your brand is linked to. Today what works is brand name anchor text when it comes to safe link building.
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